Roadget Business Pte. Ltd. (SHEIN)

SHEIN is a global e-commerce platform specializing in fast fashion and lifestyle retail, committed to making fashion accessible to all. The company's mission is to serve as a leader in the industry by leveraging cutting-edge technologies and processes to stay abreast of consumer demands, efficiently produce goods, and deliver them globally. Founded in Nanjing, China, in October 2008 by Chris Xu (also known as Xu Yangtian or Sky Xu), SHEIN relocated its global headquarters to Singapore at 112 Robinson Road.

The company offers a vast array of affordable products, including women's, men's, and children's apparel, shoes, accessories, and cosmetics. Utilizing an on-demand manufacturing model and an agile supply chain, SHEIN connects suppliers to reduce inventory waste and deliver a wide variety of products to customers in over 150 countries. Beyond fashion, SHEIN has expanded its offerings to include home decor and electronics through a marketplace model. Its primary market segment consists of Gen Z and younger Millennials (ages 13-35), predominantly female, who are drawn to trendy, low-cost apparel.

Led by founder and CEO Chris Xu, SHEIN has become a dominant force in the fast fashion industry, known for its digital-first approach and aggressive social media marketing strategies, including extensive influencer partnerships. The company has been valued at over $60 billion and has confidentially filed for an Initial Public Offering (IPO) in the United States, while also exploring potential listings in London or Hong Kong. Despite its rapid growth and market positioning, SHEIN faces ongoing scrutiny regarding its labor practices, environmental impact, and allegations of copyright infringement.