RKD Group Lands National MS Society as Fundraising Partner
Event summary
- The National MS Society selected RKD Group as its fundraising agency of record on July 21, 2026.
- RKD Group will leverage advanced analytics and donor insights to transform the Society's fundraising programs.
- The partnership aims to deepen donor engagement and accelerate progress toward ending MS.
- RKD Group has over 500 team members and serves hundreds of nonprofits in the U.S. and Canada.
The big picture
The partnership underscores a broader trend in nonprofit fundraising, where data analytics and personalized engagement are becoming critical to sustainable revenue growth. With over 1 million people living with MS in the U.S., the Society's ability to modernize its fundraising programs could significantly impact research funding and advocacy efforts.
What we're watching
- Execution Risk
- How RKD Group will integrate its data-driven strategies with the Society's existing donor base.
- Impact Measurement
- The pace at which the partnership can demonstrate tangible increases in fundraising and donor engagement.
- Strategic Alignment
- Whether RKD Group's innovative approaches will sustain long-term growth for the National MS Society.
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