RK Holdings, LLP (Rural King)

Rural King, also known as RK Holdings, LLP, is a privately held, family-owned American farm and home store retail chain headquartered in Mattoon, Illinois. Founded in 1960, the company operates under the motto "America's Farm and Home Store" and is dedicated to serving the needs of rural and suburban communities. Its mission is to be a dependable supplier of a broad and differentiated product assortment combined with exceptional customer service, supporting those living the rural lifestyle by providing essential goods, food, feed, seed, and other farm and home products.

Rural King offers a comprehensive range of products including livestock feed, farm equipment, agricultural parts, lawn and garden supplies, hardware, tools, workwear, home goods, automotive supplies, equine and pet supplies, live chicks and rabbits, hunting/fishing equipment, firearms, ammunition, and riding mowers. The company also provides services such as key cutting, propane filling, and small engine repair, alongside convenient options like Same-Day Buy Online, Pick Up In Store (BOPIS). Rural King caters to a diverse market segment, including farmers, homeowners, and outdoor enthusiasts.

As of 2026, Rural King operates over 150 stores across 17 states, with recent expansion including new locations in Alabama, Georgia, Mississippi, Maryland, South Carolina, Ohio, and North Carolina. The company reported annual revenues of $1.5 billion in 2022. Alex Melvin serves as the Owner and Chairman, representing the third generation of family leadership. In April 2023, Steve Barbarick was appointed President and CEO, becoming the first non-family CEO in the company's history. In June 2026, Rural King broke ground on a new $75 million headquarters, flagship store, and event center in Mattoon, Illinois, with completion anticipated by spring 2028.