Kogan Boosts Approval Rates to 98% with Riskified Partnership
Event summary
- Kogan.com achieved approval rates exceeding 98% across high-value and higher-risk transaction categories using Riskified's AI-powered decisioning.
- The partnership identified $1.5 million in annual savings through improved management of fraud and policy abuse.
- Riskified's Chargeback Guarantee model reduced manual chargeback management, improving dispute outcomes and keeping chargeback rates below AusPayNet thresholds.
- Kogan gained greater visibility into customer behavior, including repeat policy abusers and promo misuse, using Riskified's Identity Engine and Identity Explore capabilities.
The big picture
Kogan.com's partnership with Riskified highlights the growing importance of AI-powered fraud prevention in ecommerce. As online retail continues to expand, managing fraud and policy abuse without compromising customer experience is becoming a critical differentiator. This collaboration demonstrates how advanced risk intelligence can drive operational efficiency and profitability for large-scale retailers.
What we're watching
- Scalability
- Whether Kogan can sustain these approval rates and savings during peak shopping periods like Black Friday.
- Customer Experience
- How the improved fraud prevention measures will impact customer satisfaction and loyalty.
- Competitive Dynamics
- The pace at which other ecommerce retailers adopt similar AI-driven risk management solutions.
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