Riskified Expands AI Fraud Protection for Merchant Shopping Assistants

Event summary

  • Riskified expanded its AI Agent Intelligence platform to secure native merchant AI shopping assistants.
  • 82% of retail organizations have launched generative AI pilots focused on customer service, per McKinsey.
  • New capabilities include AI Agent Identity Signals and enhancements to AI Agent Policy Builder.
  • Riskified aims to prevent fraud and abuse in AI-mediated shopping interactions.

The big picture

Riskified's expansion comes as retailers increasingly invest in AI-driven customer service, with 82% already piloting generative AI solutions. The move positions Riskified as a critical player in securing the next wave of ecommerce interactions, addressing the growing need for fraud prevention in AI-mediated shopping experiences. The company's ability to leverage its multi-merchant network for identity resolution gives it a competitive edge in this emerging market.

What we're watching

Fraud Evolution
How fraud rings will adapt to Riskified's new AI Agent Identity Signals and whether merchants can keep pace.
AI Adoption
The pace at which retailers deploy native AI shopping assistants and the corresponding demand for Riskified's solutions.
Competitive Dynamics
Whether Riskified can maintain its leadership position as other fraud prevention providers develop similar AI-focused offerings.