Richtech Robotics Deploys ADAM Robot in Times Square, Serves NBA Star
Event summary
- Richtech Robotics installed its ADAM service robot at tm:rw in Times Square on April 28, 2026.
- ADAM, powered by NVIDIA Jetson Thor, serves coffee and beverages and interacts with customers.
- The first coffee was served to NBA superstar Shaquille O’Neal on April 9, 2026.
- Richtech Robotics aims to address labor scarcity and overhead costs in the hospitality sector.
The big picture
Richtech Robotics' deployment of ADAM in Times Square underscores the growing trend of AI-driven automation in high-traffic hospitality venues. The partnership with tm:rw, a tech-forward retail destination, positions Richtech Robotics to capitalize on the demand for labor-saving solutions in urban environments. The involvement of NVIDIA's Jetson Thor highlights the integration of advanced AI capabilities in service robotics, a key differentiator in a competitive market.
What we're watching
- Market Adoption
- How quickly Richtech Robotics can scale ADAM deployments beyond Times Square.
- Competitive Positioning
- Whether Richtech Robotics can differentiate itself in the crowded service robotics space.
- Strategic Partnerships
- The pace at which Richtech Robotics secures additional high-profile collaborations.
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