Richardson Electronics Taps Veteran Sales Leader to Drive Canvys Growth
Event summary
- Rainer Bornwasser appointed VP of Global Sales for Canvys, effective February 1, 2026.
- Bornwasser brings 30 years of sales leadership experience in medical and industrial display sectors.
- New role focuses on expanding OEM partnerships and driving revenue growth in high-margin display markets.
- Bornwasser will oversee worldwide sales operations and strengthen engagement with key OEM accounts.
The big picture
Richardson Electronics' appointment of Rainer Bornwasser underscores its strategic focus on expanding its Canvys division's global footprint. The move comes as demand for customized, high-margin display solutions in medical and industrial sectors continues to grow. Bornwasser's extensive experience in scaling sales organizations and deepening OEM relationships positions Canvys to capitalize on these trends, potentially driving significant revenue and margin expansion.
What we're watching
- OEM Expansion
- How Bornwasser's track record in scaling global sales will translate to Canvys' OEM partnerships.
- Revenue Growth
- Whether the appointment will accelerate revenue growth in high-value medical and industrial display markets.
- Market Positioning
- The pace at which Canvys can strengthen its competitive positioning in regulated and high-performance display applications.