RFG Advisory Strengthens Board and Invests in AI Workflow Automation…

Event summary

RFG Advisory appointed Mark Gilbert (CEO of Zocks) and Jim Patrick to its board on April 28, 2026.
The firm made a strategic investment in Zocks as part of its Series B funding round.
Zocks provides AI-driven workflow automation for financial advisors, enhancing RFG’s ClickONE platform.

The big picture

RFG Advisory is doubling down on its vision of an AI-powered, unified platform for independent financial advisors. By investing in Zocks and strengthening its board with industry veterans, RFG aims to reduce operational friction and enhance advisor productivity. This move reflects broader trends in wealth management toward technology-driven efficiency and institutional-grade solutions for smaller firms.

What we're watching

AI Integration: How RFG’s investment in Zocks will accelerate the embedding of AI into advisor workflows and operational efficiency.
Board Dynamics: Whether Mark Gilbert and Jim Patrick can drive strategic alignment between RFG’s technology and institutional investment capabilities.
Market Differentiation: The pace at which RFG can position itself as the leading operating system for independent advisors amid increasing competition.