DAS Technology Advances in NADA Pitch Competition with AI Search Solution
Event summary
- DAS Technology selected as a finalist in the 2026 NADA Exhibitor Pitch Competition for Best New Product.
- Company to unveil Power AI Search solution, designed to improve dealer rankings in AI-driven search results.
- NADA 2026 convention runs February 3rd-6th in Las Vegas, with DAS Technology presenting on February 4th.
- DAS Technology will showcase four new AI-native capabilities, including AI Video Inventory Mover and Smart Quote AI.
The big picture
DAS Technology's recognition as a finalist in the NADA Pitch Competition underscores the growing importance of AI in automotive retail. With over 52% of adults using AI tools for purchase research, dealers face increasing pressure to manage their online reputation and visibility. DAS Technology's new solutions aim to address this shift, potentially setting a new standard for AI-driven customer experience platforms in the industry.
What we're watching
- AI Adoption
- How the pace of AI adoption in automotive retail will impact dealer competitiveness.
- Search Dominance
- Whether DAS Technology's Power AI Search can sustain dealer visibility in an AI-shaped marketplace.
- Market Differentiation
- The extent to which DAS Technology's new AI-native capabilities will differentiate it from competitors.
Related topics