RGP Elevates Human-Centered Design with New Brand Experience Lead
Event summary
- RGP appointed Terry Peters as leader of its Brand Experience (BX) Practice within Consulting Segment on April 1, 2026.
- Peters previously served as Strategy Director on RGP’s Brand Experience team and held leadership roles at ICF Next and KPMG.
- BX practice focuses on integrating human-centered design into finance transformation, customer experience, employee experience, and digital operations.
- RGP aims to differentiate itself by ensuring systems, processes, and platforms are designed for the people who use them.
The big picture
RGP’s appointment of Terry Peters underscores the growing emphasis on human-centered design in enterprise transformation. As organizations accelerate AI adoption and digital modernization, the ability to integrate strategy with real-world execution is becoming a key differentiator. RGP’s BX practice aims to bridge this gap by ensuring that transformations are not only implemented but also adopted and sustained.
What we're watching
- Execution Risk
- How effectively RGP can scale human-centered design principles across its enterprise transformation services.
- Market Differentiation
- Whether RGP’s focus on human-centered design will set it apart from competitors in the professional services space.
- Client Adoption
- The pace at which clients adopt and scale RGP’s BX capabilities, particularly in finance transformation and AI integration.