Resonate and New Blue Interactive Boost Political Fundraising with AI-Driven Donor Targeting
Event summary
- Resonate and New Blue Interactive won the Reed Award for Best Use of Data Analytics/Machine Learning in Online Fundraising on March 17, 2026.
- Resonate's predictive model increased targeting accuracy by 277% and expanded the client’s email universe by 68.9%.
- The initiative drove a 64% increase in average dollars raised per email while maintaining stable unsubscribe rates.
The big picture
Resonate's win highlights the growing importance of predictive analytics in political fundraising, where precision targeting can significantly outperform traditional volume-based outreach. The success of this collaboration underscores a broader industry shift toward data-driven strategies that leverage AI to decode human motivations and drive measurable results.
What we're watching
- Model Scalability
- How Resonate will scale its predictive modeling approach to other clients and sectors.
- Competitive Advantage
- Whether New Blue Interactive can sustain this competitive edge in political fundraising.
- Industry Adoption
- The pace at which AI-driven donor targeting becomes standard practice in advocacy and political campaigns.