Reputation.com, Inc.

Reputation is a privately held software-as-a-service (SaaS) company headquartered in San Ramon, California, that specializes in online reputation and customer experience management. The company's core mission is to empower businesses to gather and act on customer feedback, driving decision-making and enhancing Customer Experience (CX) programs. They aim to humanize data, anticipate customer needs, and leverage feedback for continuous progress.

Reputation offers an AI-native platform that transforms reviews, listings, and surveys into actionable intelligence for businesses. Its key products and services include monitoring and responding to online reviews, managing social media, analyzing customer sentiment, and providing listings and local SEO management. The platform also features competitive benchmarking through its proprietary Reputation Score X™. Reputation primarily serves multi-location enterprises across various industries, such as healthcare, retail, automotive, restaurants, and property management.

Joe Burton was appointed Chief Executive Officer in October 2023, succeeding Joe Fuca. Michael Fertik is the founder and Executive Chairman. The company has recently focused on AI innovation, launching AI-powered products like Reputation IQ, AI Reputation Manager, and AI Location Presence Insights in May 2026. In June 2026, Reputation introduced a Generative Engine Optimization (GEO) Readiness Audit to help brands optimize their visibility in AI-generated search results. Reputation is recognized as a global leader and the largest enterprise reputation SaaS provider in its category.