Reborn Coffee, Inc.

Reborn Coffee, Inc. is a California-based specialty coffee retailer and franchisor headquartered in Brea, California. The company's core business involves operating and franchising retail locations, kiosks, and cafes that serve high-quality, specialty-roasted coffee. Its mission is to usher in a "Fourth Wave" of coffee, emphasizing a meticulous approach to every step of the coffee-making process, optimized through science and art, with a strong focus on social responsibility.

Reborn Coffee offers a diverse range of products, including single-origin, blended, and decaffeinated whole bean coffees, single-serve drip bags, pour-over packs, and cold brew concentrates. Beyond coffee, the company also sells tea, other beverages, and a variety of food items such as breakfast bagels, sandwiches, burritos, and salads. A key differentiator is its innovative "sprouted process" for green coffee beans, which aims to enhance flavor and complexity. The company distributes its products through retail stores, online sales, wholesale channels, and a logistics subsidiary, Reborn Logistics, which provides freight forwarding and transportation services.

In recent news, Reborn Coffee has demonstrated an active expansion strategy and navigated financial adjustments. The company regained compliance with Nasdaq Capital Market's minimum stockholders' equity requirement in January 2026 and reported a 37% increase in full-year 2025 revenue to $8.1 million, driven by new service and license income streams. In March 2026, it opened a flagship store in Shenzhen, China, within Tencent's headquarters campus, and appointed Jung Jae Lim as Co-Chief Executive Officer alongside founder Jay Kim to bolster supply chain and growth initiatives. The company has also entered into various licensing agreements for international expansion in regions like South Korea, China, Georgia, and Armenia, and formed a strategic distribution partnership with Sysco for national franchise growth.