REAL Shows Network Expands with Scottsdale-Focused Real Estate Series
Event summary
- REAL Shows Network (RSN) launched 'Selling Scottsdale', a locally hosted real estate and lifestyle series in Scottsdale, AZ.
- The show is hosted by Becky Kennard, owner of Desert Luxe by My Home Group and Lux Renovations.
- Each 30-minute episode highlights Scottsdale neighborhoods, properties, and community stories.
- RSN's production team has Emmy and Telly awards, emphasizing high-quality content.
The big picture
REAL Shows Network is doubling down on hyper-local real estate storytelling, a strategy that aligns with the growing demand for authentic, community-driven content. By leveraging local hosts like Becky Kennard, RSN aims to build deeper connections with viewers while positioning itself as a niche alternative to broader lifestyle networks.
What we're watching
- Local Market Appeal
- How RSN's locally branded approach will differentiate it in a crowded real estate media landscape.
- Host-Driven Growth
- Whether Becky Kennard’s personal brand can drive viewership and engagement for the network.
- Content Scalability
- The pace at which RSN can expand its lineup of locally branded shows across other U.S. markets.