RE/MAX Taps ERA Veteran Alex Vidal as President to Drive Global Growth
Event summary
- Alex Vidal, former president of ERA Real Estate, appointed as RE/MAX President on September 1, 2026.
- Vidal brings 29 years of real estate experience, including roles at Coldwell Banker Realty, Prudential Real Estate, and Keyes Real Estate.
- He will lead RE/MAX's global network of 145,000 agents across 8,500 offices in 120 countries.
- Vidal's appointment follows the August 24, 2026 closing of the transaction that created Real REMAX Group.
- He will report directly to Tamir Poleg, Chairman and CEO of Real REMAX Group.
The big picture
RE/MAX's appointment of Alex Vidal as President signals a strategic focus on leveraging his extensive industry experience to drive growth and innovation within its global agent network. The move comes on the heels of the Real REMAX Group merger, indicating a push to strengthen competitive positioning in the real estate franchising sector. Vidal's background in coaching and developing real estate professionals suggests a focus on agent empowerment and operational efficiency.
What we're watching
- Integration Challenges
- How Vidal will align RE/MAX's global network with Real REMAX Group's strategic vision following the recent merger.
- Competitive Positioning
- Whether Vidal's experience at competitors like ERA Real Estate will translate into a stronger market stance for RE/MAX.
- Technology Adoption
- The pace at which RE/MAX integrates technology to enhance agent efficiency and productivity under Vidal's leadership.