Ritchie Bros. Overhauls Mobile App to Boost Bidding Activity — RB Global, Inc.

Event summary

Ritchie Bros. launched a redesigned mobile app on August 24, 2026, enabling native bidding and real-time auction tracking.
Pre-launch testing showed buyers converted from search to watchlist at more than double the rate seen on the web platform.
The app is available in over 10 languages and supports iOS and Android devices.
Key features include native bidding, live auction tracking, smarter search, enhanced listings, and a centralized 'My RB' tab.

The big picture

Ritchie Bros.' app redesign reflects the growing demand for seamless, mobile-first transaction experiences in the equipment auction market. The move aligns with broader industry trends toward digital transformation and omnichannel engagement, as buyers increasingly expect to transact on-the-go. The company's focus on enhancing buyer engagement could strengthen its position in the global marketplace, particularly as it competes with other digital platforms in the sector.

What we're watching

User Engagement: Whether the app's redesign will sustain the observed doubling in conversion rates from search to watchlist.
Marketplace Dynamics: How the native bidding feature will impact participation in auctions and overall marketplace activity.
Technological Edge: The pace at which competitors will respond with similar mobile bidding capabilities.