Radisson Hotel Group Expands Phuket Footprint with New Layan Beach Resort
Event summary
- Radisson Hotel Group opened Radisson Resort Layan Phuket, a 300-room upscale tropical resort in Phuket's Northwest coast on July 23, 2026.
- The resort is located between Layan Beach and Sirinat National Park, offering access to nearby attractions like Laguna Phuket and Boat Avenue within a 15-minute drive.
- Features include three outdoor swimming pools, Malai Spa, a 24-hour fitness center, four meeting rooms, and a 324 sqm ballroom.
The big picture
Radisson Hotel Group continues to prioritize Thailand as a key strategic market, with Phuket remaining a top leisure destination in Asia. The new resort strengthens the group's presence in Southeast Asia Pacific, combining natural beauty with authentic local experiences. This expansion aligns with broader industry trends of upscale resorts targeting both domestic and international travelers seeking tranquil yet accessible destinations.
What we're watching
- Market Positioning
- How Radisson Hotel Group will differentiate this resort in Phuket's competitive leisure market.
- Occupancy Rates
- The pace at which the new resort achieves optimal occupancy given its focus on both leisure and business travelers.
- Strategic Expansion
- Whether this opening signals further investment in Southeast Asia Pacific's resort portfolio.
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