Quantum Taps Storage Veteran Knieriemen to Overhaul Marketing Strategy
Event summary
- Quantum Corporation appointed Greg Knieriemen as Vice President of Marketing and Senior Technology Advocate on June 11, 2026.
- Knieriemen brings over two decades of experience in enterprise technology, storytelling, and customer growth from roles at Hitachi Vantara, Hitachi Data Systems, NetApp, and Chi Corporation.
- He will lead global corporate and product marketing, focusing on strengthening Quantum’s positioning and driving demand.
- Knieriemen will also amplify Quantum’s technology advocacy efforts, translating complex data storage and management capabilities into business value stories.
The big picture
Quantum’s appointment of Knieriemen underscores its push to strengthen go-to-market capabilities and elevate its brand in the competitive data storage and management sector. As organizations grapple with rapidly growing data volumes, Quantum aims to simplify its value proposition and align more closely with customer priorities. Knieriemen’s background in sales enablement and AI-powered tools suggests a strategic focus on modernizing Quantum’s marketing and sales execution.
What we're watching
- Messaging Clarity
- How Knieriemen’s focus on cleaner, crisper messaging will impact Quantum’s market positioning and customer engagement.
- Channel Effectiveness
- Whether Knieriemen’s deep channel and partner marketing experience can drive more effective engagement and sales.
- Industry Advocacy
- The pace at which Knieriemen’s technology advocacy efforts will translate complex capabilities into compelling industry narratives.