Quad Expands Retail Media Network with Chedraui USA in California
Event summary
- Quad is deploying digital in-store screens across 25 Smart & Final stores in California this fall.
- The partnership with Chedraui USA expands Quad's In-Store Connect retail media network.
- Smart & Final's warehouse-style format targets California households and small-business customers.
- Quad provides an integrated solution spanning content, technology, production, and store execution.
The big picture
Quad's expansion into Smart & Final stores underscores the growing trend of retailers leveraging their physical locations as media assets. This move aligns with broader industry shifts toward omnichannel marketing and the integration of digital and physical retail experiences. The partnership with Chedraui USA highlights the strategic importance of enhancing shopper engagement at the point of purchase, a critical differentiator in the competitive retail media landscape.
What we're watching
- Network Expansion
- How quickly Quad can scale its In-Store Connect network across additional Smart & Final locations or other retail partners.
- Brand Engagement
- Whether the digital in-store screens will drive measurable increases in brand engagement and sales for consumer packaged goods companies.
- Retail Media Growth
- The pace at which retailers adopt physical stores as media channels, enhancing their value beyond traditional retail functions.
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