Quad Climbs to #20 in Ad Age Agency Report, Strengthens Healthcare Marketing Position
Event summary
- Quad ranked #20 in Ad Age's 2026 Agency Report, up from previous years, reflecting its integrated marketing model.
- Quad also placed #34 in MM+M's 2026 Agency 100, marking its third consecutive appearance in the healthcare marketing ranking.
- Quad's data stack covers nearly 97% of the adult U.S. population, enabling omnichannel customer experiences.
- The company serves 2,100 clients across retail, CPG, financial services, and healthcare sectors.
The big picture
Quad's dual recognitions underscore the growing demand for integrated marketing solutions that combine media, creative, and data capabilities. The company's rise in Ad Age's ranking reflects its ability to simplify complex omnichannel campaigns, while its healthcare marketing success highlights the value of its cross-industry expertise. As brands seek to reduce marketing complexity, Quad's model positions it as a key player in the evolving marketing services landscape.
What we're watching
- Integrated Model Scalability
- How Quad will sustain its integrated marketing model's growth amid increasing competition from specialized agencies.
- Healthcare Expansion
- Whether Quad can leverage its retail and CPG expertise to further penetrate the healthcare marketing sector.
- Data Utilization
- The pace at which Quad's data stack will evolve to maintain its coverage of 97% of U.S. adults and drive marketing effectiveness.
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