Purple Secures Pursuit Deal for Guest WiFi Across North American Mountain Attractions
Event summary
- Purple has been selected by Pursuit to provide guest WiFi across its portfolio of visitor attractions and mountain lodges in North America.
- Pursuit operates landmark experiences including the Banff Gondola, Columbia Icefield Skywalk, and Jasper SkyTram.
- The deal covers attractions in Alberta, British Columbia, Montana, and Alaska.
- Purple operates the world's largest public WiFi network with 500 million users across 80,000 venues in 89 countries.
The big picture
This deal underscores the growing importance of reliable connectivity in enhancing visitor experiences at remote tourist attractions. Purple's global scale and Pursuit's iconic locations create a strategic fit that could set a new standard for guest WiFi in the hospitality sector. The partnership also highlights the increasing role of data analytics in understanding and optimizing site usage.
What we're watching
- Expansion Potential
- Whether Purple can leverage this deal to expand its WiFi services across Pursuit's wider collection of attractions.
- Remote Connectivity
- How effective Purple's WiFi solutions will be in remote, high-footfall destinations.
- Data Analytics
- The insights Pursuit gains from Purple's analytics platform on site usage and visitor behavior.
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