Purple Shortlisted for Technology Business of the Year at Lloyds Awards
Event summary
- Purple named a finalist in the Technology Business of the Year category at the Lloyds British Business Excellence Awards 2026.
- One of 11 finalists in its category, competing among nearly 200 businesses across 20 categories.
- Winners to be announced on November 10, 2026, at a gala ceremony in London.
- Purple operates in 90 countries with 80,000 venues and handles 440 million logins annually.
The big picture
Purple's nomination reflects the growing importance of connectivity solutions in global venues, aligning with broader trends in digital transformation and smart infrastructure. As a certified B Corp, Purple also highlights the increasing market value placed on socially responsible business models. The company's inclusion among high-profile finalists underscores its position as a key player in the WiFi analytics space.
What we're watching
- Awards Impact
- Whether the recognition will enhance Purple's brand credibility and attract new enterprise clients.
- Market Differentiation
- How Purple leverages its B Corp certification and Gartner Visionary status to stand out in a competitive tech landscape.
- Global Expansion
- The pace at which Purple can scale its operations beyond the current 90 countries while maintaining service quality.