Purple Shortlisted for Technology Business of the Year at Lloyds Awards
Event summary
- Purple named one of 11 finalists in the Technology Business of the Year category at the Lloyds British Business Excellence Awards 2026.
- The awards ceremony will take place on November 10, 2026, at Grosvenor House, London.
- Purple operates a global WiFi platform serving over 80,000 venues across 90 countries with 440 million logins annually.
The big picture
Purple's nomination reflects a broader trend of tech-enabled service platforms gaining recognition for their role in enhancing operational efficiency and customer experience. The company's certification as a B Corp and its inclusion in Gartner's Magic Quadrant highlight the growing importance of sustainability and innovation in the connectivity sector.
What we're watching
- Awards Impact
- Whether the recognition will translate into increased brand visibility and customer acquisition.
- Market Positioning
- How Purple leverages its B Corp certification and Gartner Magic Quadrant status to differentiate itself in a competitive market.
- Strategic Growth
- The pace at which Purple expands its global WiFi network beyond the current 80,000 venues.