Resorts World Birmingham Captures 630,000 Guest Profiles via Purple’s Wi-Fi Platform

Event summary

  • Resorts World Birmingham implemented Purple’s Wi-Fi platform across 43 venues with 328 Cisco Meraki access points.
  • The platform captured 630,000 unique guest profiles and managed 1.7 million total logins, with 620,000 in 2025.
  • Purple’s LogicFlow automation saved the marketing team days of manual work, enabling targeted, time-sensitive messaging.
  • The integration with Resorts World’s custom CRM achieved a 64% marketing opt-in rate.

The big picture

The partnership highlights the growing trend of leveraging advanced Wi-Fi solutions to transform guest engagement in the leisure sector. With nearly 500 million users across 80,000 venues, Purple’s platform is positioning itself as a critical tool for data-driven marketing in hospitality. The success at Resorts World Birmingham could set a benchmark for similar integrations in other large entertainment and leisure complexes.

What we're watching

Scalability
Whether Purple can replicate this success with other large-scale leisure destinations.
Data Utilization
How Resorts World Birmingham leverages the captured guest data for long-term loyalty and revenue growth.
Technological Integration
The pace at which Purple integrates with other CRM and marketing automation tools in the industry.