Del Webb Survey Highlights Social Connection as Key Differentiator in Active Adult Housing

Event summary

  • A survey of 1,301 Del Webb residents aged 55+ found 91% feel socially connected, with 71% attributing this to their living environment.
  • The survey contrasts with University of Michigan research indicating over a third of adults aged 50-80 experience loneliness.
  • Del Webb communities offer over 60 clubs and interest groups, leading to calendars frequently overbooked with activities.
  • The survey was conducted February 24-26, 2026, by PulteGroup’s market research division.

The big picture

PulteGroup’s Del Webb brand is capitalizing on a growing demographic trend: the desire for social connection and activity among aging adults. This survey underscores the increasing importance of community design in addressing rising rates of loneliness and isolation, a factor that could significantly impact the long-term viability of the active adult housing market. The findings suggest a willingness among this demographic to pay a premium for curated social experiences.

What we're watching

Market Validation
The survey's findings, if consistently replicated, could become a key marketing differentiator for Del Webb and potentially influence design choices across the broader active adult housing sector.
Competitive Response
Other active adult community builders will likely scrutinize these results and may attempt to replicate Del Webb’s success by emphasizing social programming and community building.
Resident Retention
The high level of engagement suggests strong resident retention, but whether this can be sustained as the demographic ages and preferences evolve remains to be seen.