PU Prime Wins Best Mobile Trading App at FX Expo Buenos Aires 2026…

Event summary

PU Prime participated in FX Expo Buenos Aires 2026 on September 17–18, 2026, as an Official Regional Sponsor of AFA.
The company received the Best Mobile Trading App award during the event.
PU Prime demonstrated its football partnership with AFA through co-branded merchandise and tailored activities.
Partnerships Manager Michel Cohen discussed the strategic alliance with AFA and the company’s role in expanding digital access to global financial opportunities.

The big picture

PU Prime’s participation in FX Expo Buenos Aires 2026 underscores its strategic focus on Latin America, particularly Argentina, where it is leveraging its partnership with the Argentine Football Association (AFA) to deepen local engagement. The company’s recognition for its mobile trading app highlights its growing digital capabilities, which are critical in a market increasingly driven by digital access and financial education. With over 40 million app downloads and operations in more than 100 countries, PU Prime is positioning itself as a key player in the global fintech space, particularly in emerging markets.

What we're watching

Market Expansion: How PU Prime’s deepening engagement with Argentina will affect its broader Latin American strategy.
Product Innovation: The pace at which PU Prime can roll out its major interface revamp by the end of 2026.
Competitive Positioning: Whether PU Prime can sustain its recognition for digital trading capabilities in a crowded fintech market.