PublicSquare Expands Payments Reach via LendSuite Software Integration
Event summary
- PSQ Payments integrates with LendSuite Software's ecosystem, serving nearly 150 lenders across Infinity Software, Tekambi, and EPIC Loan Systems.
- Integration enables lenders to select PSQ Payments for card, ACH, RTP, and FedNow processing directly within their existing loan management systems.
- Partnership introduces a new distribution channel for PSQ Payments, bypassing direct sales and leveraging LendSuite's installed base.
- Integration expected to go live in September 2026.
The big picture
This partnership marks a strategic shift for PSQ Payments, moving from direct sales to embedded distribution within lending software platforms. The integration positions PSQ Payments to capture a broader share of the consumer lending market, particularly among lenders often overlooked by traditional payment processors. The move aligns with broader industry trends toward embedded finance, where financial services are integrated directly into the software platforms that businesses already use.
What we're watching
- Adoption Pace
- How quickly lenders within LendSuite's ecosystem will select PSQ Payments as their processing option.
- Competitive Positioning
- Whether PSQ Payments can differentiate itself among other processors available through LendSuite's ecosystem.
- Regulatory Alignment
- The impact of potential changes in federal or state law on the volume or economics of the arrangement.
Related topics