Protolabs Appoints New Chief Commercial Officer Amid Leadership Transition
Event summary
- Protolabs appoints Bernardo Parlange as Chief Commercial Officer, effective May 18, 2026.
- Parlange brings 20+ years of B2B industrial commercial experience, most recently from Fortrex and Ecolab.
- Mike Kenison, Chief Operations Officer, to retire on July 1, 2026, after 20 years at Protolabs.
- Parlange will oversee global commercial strategy, including sales, marketing, and customer success.
- Kenison expanded Protolabs’ operations to nine global factories and 1M+ sq. ft. of manufacturing space.
The big picture
Protolabs’ appointment of Bernardo Parlange as CCO underscores its push to strengthen commercial operations amid a leadership transition. The move comes as digital manufacturing services face increasing competition and demand for operational efficiency. Parlange’s background in scaling global businesses suggests a focus on cross-functional alignment and profitable growth, critical as Protolabs expands its production offerings and customer base.
What we're watching
- Commercial Strategy
- How Parlange’s focus on large strategic customers will impact Protolabs’ revenue performance across segments.
- Operational Continuity
- Whether Protolabs can maintain operational momentum following Kenison’s retirement.
- Customer Engagement
- The pace at which Protolabs deepens customer engagement and elevates the customer experience under new leadership.