Protective Life Corporation

Protective Life Corporation is a financial services holding company headquartered in Birmingham, Alabama, USA. Established in 1907, the company's core business revolves around the development, distribution, and administration of insurance and investment products. Its mission is to help individuals achieve financial protection and security, aiming to remove barriers that prevent people from planning for their future.

Through its subsidiaries, Protective offers a diverse portfolio of products and services, including various forms of life insurance (universal life, variable universal life, bank-owned life insurance, term life), fixed and variable annuity products, and stable value products. The company also provides asset protection solutions, such as extended service contracts and credit life and disability insurance, primarily for the automotive industry, and employee benefits like statutory disability and paid family and medical leave. Protective serves individuals, broker-dealers, financial institutions, and independent agents across the United States.

Protective Life Corporation operates as a wholly-owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750) since its acquisition in 2015, serving as Dai-ichi Life's North American growth platform. As of December 31, 2025, the company reported approximately $142 billion in assets and $1 trillion of life insurance in force, serving nearly 32 million people. Rich Bielen currently serves as CEO, with plans to retire at the end of 2026; Paul Wells, the current President and CFO, is slated to succeed him as President and CEO effective January 1, 2027. Recent strategic moves include the announced acquisition of Obsidian Insurance Holdings, Inc. in April 2026, expanding Protective's presence into specialty property and casualty insurance, and the acquisition of Portfolio Holding, Inc. in January 2026, enhancing its finance and insurance offerings for dealers.