ProShare Advisors LLC (ProShares)

ProShares is a leading provider of exchange-traded funds (ETFs), specializing in alternative investment strategies. The company's core mission is to offer investors strategic and tactical opportunities to enhance returns and manage risk, extending beyond traditional investment approaches. Headquartered in Bethesda, Maryland, ProShares operates as a key player in the asset management industry.

ProShares is renowned for its diverse lineup of ETFs, which includes leveraged and inverse (geared) funds, dividend growth ETFs, interest rate hedged bond ETFs, and crypto-linked products. The firm made history by launching the first Bitcoin-linked ETF (BITO) in the U.S. in October 2021 and subsequently introduced Ethereum Futures ETFs in October 2023. These offerings cater to both individual and institutional clients seeking specialized investment tools for various market conditions.

As of October 2025, ProShares, along with its mutual fund affiliate ProFunds, surpassed $100 billion in assets under management, solidifying its position among the largest ETF providers globally. The company is led by Co-Founder and CEO Michael Sapir. Recent product innovations in early 2026 include the launch of the IQMM Money Market ETF and the KRYP CoinDesk 20 Crypto ETF, further demonstrating ProShares' commitment to expanding its innovative fund offerings.