Progyny Launches First Fully Insured Supplemental Fertility Plan for Small Employers
Event summary
- Progyny introduced Progyny Select, the industry’s first fully insured supplemental fertility and family building plan, targeting small employers in the U.S.
- The plan offers fixed per-employee-per-month (PEPM) pricing, making fertility benefits more accessible to small businesses with 50 million employees.
- Progyny Select includes comprehensive coverage for IVF, IUI, genetic testing, and concierge member support through Progyny Care Advocates.
- The plan will be distributed through brokers, health plan partnerships, and general agents like Emerson Rogers, with implementation starting in 2027 plan years.
The big picture
Progyny’s move to offer a fully insured supplemental fertility plan addresses a critical gap in the market, where small employers have historically lacked affordable access to fertility benefits. This expansion aligns with broader industry trends toward making family building and women’s health a standard of care, driven by rising infertility rates and increasing national attention on fertility coverage. The strategic shift to a pooled-risk model with predictable costs for employers could set a new benchmark for fertility benefits in the small business sector.
What we're watching
- Market Adoption
- The pace at which small employers adopt Progyny Select will indicate the plan’s scalability and impact on the fertility benefits market.
- Competitive Response
- Whether competitors will introduce similar fully insured supplemental plans to capture market share in the fertility benefits space.
- Regulatory Compliance
- How state licensure requirements for supplemental coverage may affect the rollout and availability of Progyny Select across different regions.
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