ProCure Launches Proton Therapy Awareness Campaign to Accelerate Patient Education
Event summary
- ProCure Proton Therapy Center launched a new awareness initiative on May 14, 2026, to educate patients about proton therapy.
- The campaign uses digital, print, outdoor, and social media channels to reach patients early in their cancer care journey.
- ProCure has treated nearly 8,000 patients since opening in 2012, including 750+ pediatric cases.
- The center was the first in the tri-state region to offer pencil beam scanning technology.
The big picture
ProCure's initiative highlights the ongoing challenge of educating patients about advanced cancer treatments. As proton therapy gains recognition for its precision and reduced side effects, ProCure aims to position itself as a key player in the tri-state region's cancer care landscape. The campaign underscores the strategic importance of patient awareness in driving adoption of specialized treatments.
What we're watching
- Awareness Impact
- How the campaign will affect patient awareness and early adoption of proton therapy.
- Competitive Positioning
- Whether ProCure can sustain its leadership in the tri-state region amid growing competition.
- Patient Outcomes
- The pace at which improved patient education translates into better treatment decisions and outcomes.