Principal Asset Management Expands Fixed Income ETF Suite with Four New Funds

  • Principal Asset Management launched Principal® Fit, a fixed income ETF suite with four new ETFs, expanding its lineup to five fixed income ETFs.
  • The new ETFs target inflation protection, securitized debt, long duration, and collateralized loan obligations (CLOs).
  • Principal Asset Management now manages approximately $10.4 billion in assets across its 16 ETFs.
  • The ETFs are listed on Cboe BZX Exchange under the tickers UUPP, DWWN, IG, WDE, and RIZE.

Principal Asset Management’s launch of Principal® Fit reflects the growing demand for targeted fixed income solutions as investors navigate complex market conditions. The suite aims to provide more precise portfolio positioning, aligning with broader industry trends toward specialized ETFs that cater to specific risk factors like inflation and credit. With $578.0 billion in total assets under management, Principal is leveraging its scale to offer differentiated fixed income strategies in a competitive ETF landscape.

Market Adoption
How quickly investors will integrate these targeted fixed income ETFs into their portfolios amid evolving interest rate and inflation dynamics.
Competitive Positioning
Whether Principal Asset Management can differentiate its suite from existing fixed income ETF offerings in a crowded market.
Performance Metrics
The pace at which the new ETFs attract assets under management and their impact on Principal’s overall ETF platform growth.