Prenetics Taps Jay Shetty as IM8 Ambassador, Boosts 2026 Revenue Guidance
Event summary
- Prenetics Global Limited (NASDAQ: PRE) names Jay Shetty as IM8's first non-sports global ambassador and shareholder in a multi-year partnership.
- IM8 raises full-year 2026 revenue guidance to $190M–$210M after reporting $33.8M in Q1 2026 revenue, a nearly 6x YoY growth.
- Shetty, with 70M+ followers, joins an equity-aligned roster including David Beckham and Giannis Antetokounmpo.
- IM8 Daily Ultimate Essentials ships 150,000 servings daily to 43 countries, with 60% of revenue from international markets.
- Shetty's partnership formalizes his year-long use of IM8 products, recommended by his physician Dr. Darshan Shah.
The big picture
Prenetics' partnership with Jay Shetty signals a strategic pivot toward wellness and mindfulness, complementing its sports-focused brand ambassadors. The move aligns with the broader consumer health trend of integrating holistic wellness into daily routines. With IM8's rapid revenue growth and international expansion, Prenetics is positioning itself as a key player in the premium health and longevity market.
What we're watching
- Brand Diversification
- Whether IM8 can sustain growth by expanding beyond sports figures to wellness influencers like Shetty.
- Revenue Momentum
- The pace at which IM8 can maintain its 6x YoY growth trajectory amid heightened competition.
- International Scaling
- How IM8 will leverage Shetty's global audience to accelerate its 60% international revenue share.
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