Premium European Products Program

The Premium European Products Program is a promotional campaign co-funded by the European Union, dedicated to showcasing and promoting high-quality, value-added agricultural products from Greece and Latvia. Operating under the slogan "Better Knowledge, Better Choices," the program emphasizes the EU's stringent standards for quality, safety, animal welfare, and environmental responsibility in food production. The campaign is managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), with a mission to raise awareness, enhance consumer recognition, increase consumption, and boost exports of these European products in key international markets.

The program features a diverse range of products, including Protected Designation of Origin (PDO) items from Greece such as olive oils, table olives, dried grapes (Corinthian Raisins Vostitsa), saffron (Krokos Kozanis), hard cheeses (Graviera Kritis), mastic gum, and mastic oil. From Latvia, the campaign promotes dairy products (including UHT cream, cream cheese, cottage cheese, sour cream, and organic semi-hard cheeses), candied fruits, chocolates, confectionery, and salty snacks like potato chips and cheese balls. These products adhere to strict European legislation, ensuring authenticity, traceability, and consistent quality.

Running from 2024 to 2026, the Premium European Products Program actively engages in international markets, particularly Canada, South Korea, and Malaysia. The campaign has strengthened its presence through participation in major trade fairs such as SIAL Canada, Seoul Food & Hotel, and MIFB Malaysia, alongside hosting business-to-business (B2B) events to foster trade relationships and expand product availability. These efforts aim to highlight Europe's culinary heritage and premium production standards, inspiring consumers and professionals to explore the diversity of European flavors.