Precisely Partners with Entain to Define 'Agentic-Ready Data' for AI
Event summary
- Precisely will exhibit and present at the Gartner Data & Analytics Summit in Orlando, FL, from March 9-11, 2026.
- The presentation, featuring Precisely's Cam Ogden and Entain's Paul Bell, will focus on achieving 'Agentic-Ready Data' for AI.
- Entain, a large sports betting and gaming group, is developing a three-stage framework for agentic AI readiness.
- Precisely offers a Data Integrity Suite encompassing software, curated datasets, and data strategy consulting.
The big picture
The emergence of 'Agentic-Ready Data' as a distinct category highlights a growing recognition that AI initiatives require not just data volume, but also a rigorous focus on quality, governance, and contextual enrichment. Entain's partnership with Precisely underscores the increasing complexity and cost associated with deploying AI in regulated industries, where data integrity is paramount. This trend will likely accelerate as more organizations seek to leverage generative AI and autonomous systems.
What we're watching
- Regulatory Scrutiny
- Entain's focus on data integrity within a highly regulated sector suggests increasing scrutiny of AI applications in gaming, potentially impacting deployment timelines and requiring substantial compliance investments.
- Framework Adoption
- The success of Entain's three-stage 'Agentic AI Readiness' framework will likely influence adoption rates among other large, regulated enterprises seeking to leverage AI.
- Suite Integration
- Precisely's ability to effectively integrate its software, data, and consulting services will be crucial for demonstrating tangible value and securing further enterprise contracts.
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