PostcardMania Reports 5.5% Direct Mail Growth in 2025 as Automation Accelerates
Event summary
- PostcardMania reported a 5.5% year-over-year revenue increase from traditional postcard mailings in 2025.
- PCM Integrations, its automation-based division, saw new partners grow by 105.5% and active users by 107.6%.
- Revenue from automated event-driven mail programs increased by 18% in 2025.
The big picture
PostcardMania's growth aligns with a broader direct mail resurgence after over a decade of industry contraction. Rising digital advertising costs and consumer fatigue with online ads are driving renewed demand for traditional and automated direct mail solutions. The company's focus on automation through PCM Integrations reflects the evolving landscape where timing, personalization, and relevance are key to marketing effectiveness.
What we're watching
- Automation Expansion
- How the rapid adoption of PCM Integrations will affect PostcardMania's revenue diversification.
- Industry Trends
- Whether the broader direct mail resurgence can sustain long-term growth amid rising digital costs.
- Personalization Impact
- The pace at which personalized, trigger-based mail will drive higher conversion rates for marketers.
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