Porsche Cars Canada, Ltd.

Porsche Cars Canada, Ltd. (PCL) serves as the exclusive importer and distributor of Porsche vehicles across Canada. Headquartered in Toronto, Ontario, the company is dedicated to providing a best-in-class experience for its customers, upholding Porsche's long-standing heritage of leadership in vehicle performance, safety, and efficiency.

PCL's product portfolio includes a comprehensive range of Porsche models, such as the iconic 911, the 718 Boxster and 718 Cayman, the all-electric Taycan, the luxurious Panamera, and the versatile Cayenne and Macan SUVs. Beyond vehicle sales, the company's services encompass aftersales support, marketing, retail network development, and public relations. It operates a Parts Distribution Centre and inaugurated the Porsche Experience Centre Toronto in 2025, further enhancing the brand experience for Canadian enthusiasts.

In recent leadership changes, Trevor Arthur was appointed President and CEO of Porsche Cars Canada, Ltd., effective October 1, 2024. The company has seen strong sales, exceeding 10,000 units in both 2023 and 2024, though 2025 sales saw a slight decrease to 10,010 units, with Certified Pre-Owned vehicle sales increasing. While the parent company, Porsche AG, has acknowledged facing challenging global economic conditions, PCL continues to invest in its Canadian operations, including the upcoming Porsche Classic & Service Centre in Windsor.