Oklahoma Lottery Launches Digital Engagement Ecosystem with Pollard Banknote's playON — Pollard Banknote Limited

Event summary

Oklahoma Lottery launched its new digital engagement ecosystem on September 2, 2026, anchored by the Players Club loyalty program and powered by Pollard Banknote's playON® engagement solution.
The ecosystem includes a redesigned website, native mobile apps for iOS and Android, a CRM system powered by Bloomreach, and supporting digital infrastructure.
The Players Club allows players to earn rewards across draw games, scratch tickets, and Fast Play products, with both winning and non-winning tickets contributing to engagement opportunities.
The new program went live ahead of the launch of Powerball Xs & Os™, a new multistate game introduced by the Oklahoma Lottery.

The big picture

The launch of the Oklahoma Lottery's digital engagement ecosystem marks a significant evolution in the lottery industry's shift towards digital transformation. This strategic move aligns with broader trends in customer engagement and loyalty programs, aiming to enhance player experiences and drive revenue growth. The integration of advanced CRM systems and mobile applications reflects the industry's focus on leveraging technology to support both retail and digital channels.

What we're watching

Execution Risk: Whether Pollard Banknote can sustain the momentum of the Players Club program and continue to innovate in the digital lottery space.
Market Dynamics: How the integration of the Players Club with the launch of Powerball Xs & Os™ will affect player engagement and revenue growth for the Oklahoma Lottery.
Strategic Partnerships: The pace at which Pollard Banknote can leverage its partnership with Bloomreach to enhance the CRM capabilities and personalize player experiences.