Playboy, Inc.

Playboy, Inc. is a global pleasure and leisure company dedicated to connecting consumers with products, content, and experiences that promote fulfilling lives. The company's mission is to foster a culture where all individuals can pursue pleasure, building upon over seven decades of groundbreaking media and hospitality experiences while advocating for cultural progress rooted in equality, freedom of expression, and the fundamental right to pleasure. Founded in 1953 as Playboy Enterprises, Inc., the company officially changed its corporate name from PLBY Group, Inc. to Playboy, Inc. in June 2025, aligning its corporate identity with its flagship brand. Its headquarters relocated to Miami Beach, Florida, in 2025.

Playboy operates through two main segments: Direct-to-Consumer and Licensing, focusing on four primary business categories: Sexual Wellness, Style & Apparel, Gaming and Lifestyle, and Beauty & Grooming. Its product offerings span lingerie, intimate apparel, vibrators, lubricants, general apparel, accessories, loungewear, cosmetics, skincare, and fragrance. The company also manages digital content platforms such as PlayboyPlus.com, Playboy.TV, and Centerfold.com, engages in online gaming, and licenses the iconic Playboy brand and Rabbit Head design globally. Additionally, Playboy, Inc. operates Honey Birdette retail stores.

Led by CEO Ben Kohn and Chairman Suhail Rizvi, Playboy, Inc. has been strategically recalibrating its business model towards an asset-light, licensing-focused approach with a strong emphasis on digital engagement and the creator economy. In March 2026, the company finalized a significant $122 million China licensing partnership with United Trademark Group, utilizing the proceeds to reduce debt. For the full year 2025, Playboy reported revenues of $120.9 million and a net income of $3.6 million in Q4 2025. The brand remains one of the most recognized worldwide, with its products and content available in approximately 180 countries.