Platinum Luxury Auctions LLC

Platinum Luxury Auctions LLC is a Miami, Florida-based firm specializing in the non-distressed auction sale of multimillion-dollar residential properties. The company was founded by Trayor Lesnock with the mission to refine the auction model for high-end real estate, ensuring a date-certain sale and a fair-market price for luxury assets.

The company provides comprehensive luxury real estate auction services to sellers, buyers, and brokers. Its platform integrates luxury real estate brokerage, targeted advertising, sophisticated marketing, and public relations to facilitate the sale of properties typically ranging from $2 million to $20 million. Platinum Luxury Auctions operates across 33 U.S. states and 15 countries, catering to high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals.

Led by founder and President Trayor Lesnock, who developed and holds the federal trademark rights to the "luxury auction®" model, Platinum Luxury Auctions reported a record year in 2025. The firm contracted 29 multimillion-dollar properties and achieved an 80% offered-to-closing rate. To date, the company has closed over $1.78 billion in luxury auction sales and advised on more than $4.9 billion in additional luxury property assets worldwide.