Platinum Equity Acquires Czarnowski Collective in Experiential Marketing Push
Event summary
- Platinum Equity acquired experiential marketing firm Czarnowski Collective from the Nagle family for an undisclosed sum on January 20, 2026.
- Czarnowski, founded in 1947, provides end-to-end solutions for trade shows, corporate events, and live experiences.
- Jim Milanowski, current president, will become CEO; Mark Nagle transitions to chairman emeritus.
- Platinum Equity highlights Czarnowski's integrated model and fragmented market opportunities for expansion.
The big picture
Platinum Equity's acquisition of Czarnowski Collective underscores the shift in marketing spend toward live and experiential formats. With $50 billion in assets under management and a portfolio of 60 companies, Platinum Equity is positioning Czarnowski as a platform for further consolidation in a highly fragmented industry. The deal reflects broader trends in private equity targeting specialized service providers with scalable, integrated models.
What we're watching
- Scale Ambitions
- Whether Platinum Equity can leverage its operational expertise to accelerate Czarnowski's international expansion.
- Add-On Strategy
- The pace at which Platinum Equity pursues additional acquisitions in the fragmented experiential marketing space.
- Cultural Integration
- How Platinum Equity balances Czarnowski's family-built culture with its own operational overhaul approach.
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