Pinnacle Financial Partners Inks PGA TOUR Sponsorship to Boost South Florida Presence
Event summary
- Pinnacle Financial Partners signed a three-year sponsorship deal with the PGA TOUR’s Cadillac Championship in Miami, marking its first PGA TOUR event partnership.
- The agreement establishes Pinnacle as the Official Bank of the Cadillac Championship, held April 29–May 3, 2026, at Trump National Doral’s Blue Monster.
- Pinnacle will also serve as the presenting partner of the tournament’s Pro-Am, including the Cadillac Championship Official Pro-Am presented by Pinnacle Financial Partners.
- The sponsorship follows Pinnacle’s recent combination with Synovus, creating one of the Southeast’s highest-performing regional banks with $119.1 billion in assets.
The big picture
Pinnacle Financial Partners’ sponsorship of the Cadillac Championship is a strategic move to strengthen its presence in South Florida, a key market for the bank. The deal comes on the heels of Pinnacle’s merger with Synovus, which has significantly expanded its footprint and assets. This partnership reflects a broader trend in the banking industry where financial institutions are increasingly investing in high-profile sports sponsorships to enhance brand visibility and client engagement.
What we're watching
- Brand Visibility
- How Pinnacle’s sponsorship will enhance its brand recognition in the competitive South Florida market.
- Client Engagement
- Whether the partnership will effectively engage clients and the community, introducing them to Pinnacle’s distinctive banking style.
- Strategic Growth
- The pace at which Pinnacle can leverage this sponsorship to deepen relationships in high-growth regions following its combination with Synovus.
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