Picsart Launches Open Monetization Program for All Creators
Event summary
- Picsart launched 'Earn with Picsart', a pay-for-performance monetization program open to all creators, eliminating follower thresholds and closed invite lists.
- The program rewards creative output and performance, not audience size, with transparent payouts based on views, comments, shares, and reach.
- Picsart has 130M+ monthly active users and over 2.5B downloads, targeting the $252B creator economy growing at 23.3% CAGR.
- The initiative follows recent launches including the Creative AI Agent Marketplace and AI Playground.
The big picture
Picsart's move into creator monetization reflects a broader industry shift towards democratizing revenue opportunities in the $252B creator economy. By eliminating barriers like follower counts, the company is positioning itself as a platform for the 'new majority' of creators, not just top-tier influencers. This aligns with the trend of AI-powered tools enabling more authentic, mobile-first content creation.
What we're watching
- Adoption Pace
- How quickly creators will engage with the open monetization model and whether it can sustain participation without follower thresholds.
- Revenue Impact
- Whether the pay-for-performance structure will generate meaningful revenue for Picsart while fairly compensating creators.
- Competitive Response
- How existing platforms with similar monetization programs will react to Picsart's open-access approach.
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