Picsart and Alibaba Cloud Partner on AI Video Competition
Event summary
- Picsart and Alibaba Cloud launched the Happy Horse Awards, a global competition for AI-generated short films using Picsart's Happy Horse model.
- The competition is open to creators aged 18+ with submissions due by June 14, 2026.
- The grand prize includes a travel package to HumanX Amsterdam or a $5,000 cash prize.
- Picsart has over 130M monthly active users and is ranked among the top 10 AI-Gen mobile apps worldwide.
The big picture
Picsart's partnership with Alibaba Cloud underscores the growing importance of AI in content creation, particularly for vertical video formats optimized for social media. The competition aligns with broader industry trends where platforms are increasingly empowering creators with advanced tools to produce high-quality, AI-generated content. With over 130M monthly active users, Picsart is well-positioned to capitalize on this trend, but success will depend on its ability to maintain competitive differentiation in a crowded market.
What we're watching
- Competitive Differentiation
- How Picsart's collaboration with Alibaba Cloud will position it against other AI content creation platforms.
- Creator Engagement
- Whether the competition will drive sustained engagement and retention among Picsart's user base.
- Market Expansion
- The pace at which Picsart can leverage this partnership to expand into new markets.
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