Phreesia Integrates ProviderConnect Audiences into DeepIntent Marketplace
Event summary
- Phreesia’s ProviderConnect audiences are now available in DeepIntent’s Audience Marketplace.
- ProviderConnect targets clinicians based on upcoming cases, emphasizing relevance and privacy.
- DeepIntent’s platform enables turnkey activation for healthcare marketers across digital channels.
- Phreesia facilitated 180 million patient visits in 2025, representing 1 in 6 U.S. visits.
The big picture
This partnership aligns with the broader trend of healthcare marketing platforms leveraging real-world data to improve targeting precision. Phreesia’s scale—facilitating 180 million patient visits annually—positions ProviderConnect as a significant asset in DeepIntent’s marketplace, potentially reshaping how healthcare brands engage clinicians. The integration underscores the growing emphasis on timely, relevant, and privacy-centric data activation in healthcare marketing.
What we're watching
- Market Differentiation
- Whether Phreesia and DeepIntent can sustain competitive advantage through real-time, privacy-safe audience targeting.
- Adoption Pace
- The pace at which healthcare marketers integrate ProviderConnect into their campaigns via DeepIntent.
- Data Utilization
- How effectively Phreesia’s real-world care insights enhance clinical data dissemination to providers.
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