Pet Supplies Plus Expands Long Island Footprint with Franchise Model

Event summary

  • Pet Supplies Plus opened a new location in North Massapequa, New York, on April 24, 2026.
  • The store is owned and operated by local entrepreneurs, Abbas and Mubashar Dastgir, who are part of a broader family of Long Island business owners.
  • The new location created approximately 12 local jobs.
  • The Dastgirs plan community engagement through partnerships with local animal shelters and rescue organizations.
  • The store is offering a grand opening promotion including discounts, giveaways, and a text-based coupon program.

The big picture

Pet Supplies Plus' franchise model allows for rapid geographic expansion while leveraging local entrepreneurs' knowledge of their communities. This strategy contrasts with direct ownership models, which require significant capital investment and operational expertise. The Dastgirs' investment represents a broader trend of local entrepreneurs seeking franchise opportunities to build businesses within established brands.

What we're watching

Franchise Velocity
The pace of Pet Supplies Plus' franchise expansion will be a key indicator of its overall growth strategy and ability to capitalize on local market opportunities. Continued expansion will depend on franchisee success and capital availability.
Community Impact
The Dastgirs' commitment to community partnerships could strengthen brand loyalty and attract new customers, but the effectiveness of these initiatives will need to be monitored for ROI.
Digital Engagement
The reliance on text-based promotions and social media for customer acquisition highlights the importance of digital marketing for Pet Supplies Plus, and its effectiveness will determine the long-term success of the new location.