Pet Service Holding NV

Pet Service Holding NV is a prominent player in the European pet care sector, headquartered in Zaanstad, Netherlands. The company's core mission is to build a comprehensive European pet care platform by connecting businesses within the industry to foster an efficient, innovative, and customer-focused ecosystem. Its strategic focus encompasses animal supplies, nutrition, and veterinary care, aiming to meet the evolving needs of pets and their owners across the continent.

The company specializes in the online retail of pet medicines, food products, and accessories through various online platforms, including Dierenapotheek.nl, Dierenapotheek.com, Pharmacy4pets.com in the Netherlands and Belgium, and Drpetcare.de in Germany. Pet Service Holding NV operates an integrated model that includes veterinary pharmacies, wholesalers, online shops, and digital platforms, alongside offering a dedicated app for pet owners. The company has expanded its market presence through acquisitions, including Petlux, and the business activities of RHR Concepts (RHR Cat Trees, Dierenvilla.nl, RHRPets.nl), and has ventured into physical retail with the Budget Pets discount store concept.

Led by CEO Ron van Veldhoven, Pet Service Holding NV transferred its listing to Euronext Growth in Paris on July 28, 2025, under the ticker ALPET, a move designed to enhance its visibility and access to a broader investor base. The company reported strong operational performance in the first half of 2026, with an 8% increase in revenue to €7.4 million, and projects an annual revenue of €17-18 million for 2026. Recent strategic initiatives include the July 2026 acquisition of RHR Concepts' business activities to bolster its European platform and the opening of the first Budget Pets store in Bussum, establishing the Netherlands' first nationwide pet discount retail chain.