Pernod Ricard Names New Finance & Tech Chief Amid Leadership Transition

  • Mauve Croizat appointed Executive Vice President, Finance & Tech at Pernod Ricard, effective October 1, 2026.
  • She succeeds Hélène de Tissot, who departs for a CFO role at Chanel after 23 years with Pernod Ricard.
  • Croizat will first serve as Group Deputy CFO from August 24, 2026, during a transition period.
  • Pernod Ricard reported €10.959 billion in consolidated sales for fiscal year FY25.

Pernod Ricard’s leadership transition comes as the spirits industry faces increasing pressure for digital transformation and operational efficiency. The appointment of an insider like Croizat suggests a focus on maintaining strategic continuity, while de Tissot’s move to Chanel highlights competitive talent wars in the luxury sector.

Strategic Continuity
How Croizat’s operational experience will shape Pernod Ricard’s global transformation program.
Talent Retention
Whether the company can sustain leadership stability amid high-profile departures.
Financial Strategy
The pace at which Croizat integrates finance and technology functions to drive efficiency.