Perfect Game Inks ShiverSticks as Official Popsicle Partner
Event summary
- Perfect Game USA named ShiverSticks its official popsicle partner as of July 9, 2026.
- ShiverSticks will feature at Perfect Game events in Texas and Georgia, including WWBA showcases.
- Former MLB All-Star Vernon Wells, a ShiverSticks investor, will promote the partnership at select events.
- ShiverSticks products are distributed in 38 states with all-natural ingredients.
The big picture
Perfect Game's partnership with ShiverSticks taps into the growing trend of experiential marketing in amateur sports, where brands seek direct engagement with families and young athletes. With over 10,000 events annually attracting college recruiters and MLB scouts, this deal positions ShiverSticks to capitalize on Perfect Game's vast network while reinforcing its all-natural positioning against larger frozen treat competitors.
What we're watching
- Brand Expansion
- Whether ShiverSticks can leverage Perfect Game's audience to accelerate national distribution.
- Event Integration
- The pace at which ShiverSticks activations scale beyond Texas and Georgia events.
- Celebrity Influence
- How Vernon Wells' appearances impact ShiverSticks' brand recognition among youth athletes.
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